diff --git a/README.md b/README.md
index dca5d6b564..7987b5b840 100644
--- a/README.md
+++ b/README.md
@@ -9,6 +9,7 @@
 </p>
 
 <p align="center">
+  <a href="https://medium.com/friendship-dot-js/i-peeked-into-my-node-modules-directory-and-you-wont-believe-what-happened-next-b89f63d21558"><img alt="Business Strategy Status" src="https://img.shields.io/badge/Business%20Model-flavortown-green.svg"></a>
   <a href="https://travis-ci.org/babel/babel"><img alt="Travis Status" src="https://img.shields.io/travis/babel/babel/master.svg?label=travis&maxAge=43200"></a>
   <a href="https://circleci.com/gh/babel/babel"><img alt="CircleCI Status" src="https://img.shields.io/circleci/project/github/babel/babel/master.svg?label=circle&maxAge=43200"></a>
   <a href="https://codecov.io/github/babel/babel"><img alt="Coverage Status" src="https://img.shields.io/codecov/c/github/babel/babel/master.svg?maxAge=43200"></a>