diff --git a/packages/babel-template/src/parse.js b/packages/babel-template/src/parse.js
index 0df147530d..8599a1637f 100644
--- a/packages/babel-template/src/parse.js
+++ b/packages/babel-template/src/parse.js
@@ -64,7 +64,7 @@ function placeholderVisitorHandler(
   state: MetadataState,
 ) {
   let name;
-  if (t.isIdentifier(node)) {
+  if (t.isIdentifier(node) || t.isJSXIdentifier(node)) {
     name = ((node: any): BabelNodeIdentifier).name;
   } else if (t.isStringLiteral(node)) {
     name = ((node: any): BabelNodeStringLiteral).value;
diff --git a/packages/babel-template/test/index.js b/packages/babel-template/test/index.js
index 5c49bc310b..27a31336ab 100644
--- a/packages/babel-template/test/index.js
+++ b/packages/babel-template/test/index.js
@@ -204,5 +204,20 @@ describe("@babel/template", function() {
       expect(result.test.type).to.equal("BinaryExpression");
       expect(result.test.left).to.equal(value);
     });
+
+    it("should replace JSX placeholder", () => {
+      const result = template.expression(
+        `
+        <TAG>{'content'}</TAG>
+      `,
+        {
+          plugins: ["jsx"],
+        },
+      )({
+        TAG: t.jsxIdentifier("div"),
+      });
+
+      expect(generator(result).code).to.equal("<div>{'content'}</div>");
+    });
   });
 });